THE BETTER COMPANY – ECOMMERCE GROWTH INFRASTRUCTURE
Growth and retention infrastructure for $1–10M ARR brands.
We help mid-market ecommerce and subscription teams tighten the full funnel with scalable systems, AI automation, and high-velocity experimentation.
Operator-led engagements. You work directly with senior growth strategists and technical implementers—no bloated account teams, no hand-offs to a junior bench, and no deck-only strategies.
TRUSTED BY TEAMS AT:
Growth Infrastructure
Four infrastructure pillars we deploy to tighten the full funnel and compound revenue.
-
Ecommerce Strategy & Data Operations
Data that proves lift.We align your growth goals with your technical reality. From GA4 tracking architecture to webhook automation and stack auditing, we ensure every experiment is measured accurately and built to scale.
-
Conversion Rate Optimization (CRO)
More margin from existing traffic.Continuous, test-driven velocity. We build and deploy hypotheses across landing pages, PDPs, and checkout flows to squeeze every drop of revenue out of the traffic you already own.
-
Customer Retention & Lifecycle
Maximum LTV and compounded revenue.We stop the leaky bucket. Expect churn reduction, VIP segmentation, and post-purchase flows engineered to keep customers buying longer.
-
AI Automation & Communications
High-speed execution on owned channels.We leverage AI and automation to scale your Email and SMS. From intelligent offer deployment to hyper-personalized campaign sequencing, we build the engine that drives profitable, automated re-engagement.
Our Mission & Pedigree
Our frameworks were built and pressure-tested inside some of the fastest-growing subscription and regulated consumer brands in the world. We bring in-house operator experience to your scaling challenges.
-
Subscription Scale
Retention that compounds.Engineered high-volume retention and lifecycle programs for brands like Scentbird and Kettle & Fire.
-
Regulated CPG
Compliance-safe lifecycle systems.Navigated complex compliance, loyalty rewards, and lifecycle campaigns for Charlotte's Web and Garden of Life.
-
Digital Products & Marketplaces
Funnels with clear conversion logic.Built growth funnels and customer success pipelines for AppSumo and Frame.io.
What Other Operators Are Saying
“ Before I ask my question, I just want to let you know that I recently paid a business coach $1500 to help me grow my business and I learned more from your customer service and super informative emails than I did from the coaching. ”
“ First: That's a very clever little email you sent me there. Almost impossible to refuse... I just regret not thinking of this *months* ago! ”
“ Chris, you killed it! I really appreciate you taking the time to detail how to utilize [our site]. Moving forward I will follow your recommendations and implement those apps... I am SUPER pleased with how fast and accurate you were. ”
“ WOW! Thank you for the amazing site analysis! I am going to read through everything carefully and work on making the changes you and your team recommended. Thanks soooo much! ”
How We Deploy
Practical, test-driven collaboration. We integrate directly with your stack. We don't just hand you a strategy deck; we ship in your ESP, CDP, and storefront, documenting everything so your internal team owns the ultimate infrastructure.
- 1
Diagnose
We map funnel cohorts and stack constraints to prioritize experiments that move revenue.
- 2
Prioritize
We rank programs by impact and cost of delay, locking in success metrics before we build.
- 3
Implement
We ship in your stack—Shopify, analytics, ESP—and document it for your team.
- 4
Measure & compound
We read results honestly, roll winners forward, and feed learnings into the next cycle.
What You Get in the Growth Audit
We don't do discovery calls. We do technical teardowns. Apply below, and if you qualify, here is exactly what we will deliver on our first call:
-
Full-Funnel Friction Mapping
We identify exactly where users are dropping off between acquisition and checkout.
-
Tech Stack Audit
A technical review of your GA4, ESP, and CDP to find tracking gaps or automation failures.
-
Retention Leak Analysis
We pinpoint where LTV is bleeding post-purchase.
-
3 Actionable Hypotheses
You leave with three specific CRO or lifecycle experiments to run immediately.
-
No Deck-Only Fluff
We share screen, look at your live data, and build the strategy in real-time.
-
Zero Commitment
Whether we partner long-term or not, you keep the teardown insights.
FREQUENTLY ASKED QUESTIONS
Do we have to sign a long-term retainer?
Placeholder answer. Short version: no—engagements are scoped around outcomes and shipped deliverables. If it’s a fit after the teardown, we can discuss a clear next phase.
Who will actually be doing the work?
Placeholder answer. You work directly with senior operators—strategy and implementation are handled by experienced builders, not a junior handoff.
What access do you need to our tech stack?
Placeholder answer. Read-only access where possible (analytics/ESP/CDP), plus limited permissions for implementation if we move forward. We’ll confirm the minimum access needed before anything changes.
How fast do we see the first experiment launch?
Placeholder answer. Typically within days, not weeks—once tracking is validated and success metrics are locked, we ship the first test in your stack.
Ready to tighten the funnel?
Stop guessing. Start experimenting.